Veteran programming executive Christopher "Boomer" Layfield has been named VP/Programming for the iHeartMedia/Louisville eight-station cluster, which includes Country WAMZ. The market was most recently led by Rachel Elliot, who exited her Dir./Country Programming role for the Kentucky/West Virginia division earlier this month (CAT 4/13). Layfield departed his position as Vox AM/FM/Digital Burlington, VT OM, which included PD oversight of Country WCPV, last year (CAT 9/22/25). Prior to Vox, he was Cumulus/Indianapolis SVPP, with programming oversight of WFMS.
“Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners,” says Area President Kristy Beebee. Adds Layfield, "We have a dynamic collection of brands in Louisville that engage, inform and entertain audiences, while also serving and supporting our advertising partners with unrivaled content and capabilities. I feel fortunate to join such a talented team driving ongoing success."
Netflix And Cool: Broken Bow's Lainey Wilson celebrates multiple platinum certifications at the Nashville screening of her Netflix documentary, Lainey Wilson: Keepin’ Country Cool. Pictured (l-r) are the label's Peter Strickland, Red Light's Mandelyn Monchick, Wilson and the label's Jon Loba.
Brosé: MCA's Jacob Hackworth with Townsquare's Kurt Johnson (r) and the label's John Trapane (top) and WIL/St. Louis' Tommy Mattern (l) and Marty Brooks.
Westwood Won: Riser House's Meghan Patrick with Westwood One's George King at Stoney’s Rockin’ Country in Las Vegas.
Sleeve Me Too: The Core/Mercury's Josh Ross (c) with WFMS/Indianapolis' Matt Malone and Brooks O’Brian.
Half Of My Heart Like A Truck: Broken Bow's Lainey Wilson talks headlining Stagecoach and advice from Melissa Etheridge with John Mayer for his SiriusXM channel (ch. 14).