OK, Boomer: "We’re excited to see the impact he’ll make as we continue to elevate and strengthen our brands, talent and community connections," says iHeartMedia/Louisville Area Pres. Kristy Beebe, announcing the appointment of Christopher "Boomer" Layfield as VP/Programming for the cluster, including WAMZ, as reported this afternoon (4/23) via Breaking News. The market was previously led by Rachel Elliot, who departed her Dir./Country Programming role for the Kentucky/West Virginia division earlier this month (CAT 4/13). Layfield left his position as Vox AM/FM/Digital Burlington, VT OM, which included PD oversight of Country WCPV, last year (CAT 9/22/25). Prior to Vox, he was Cumulus/Indianapolis SVPP, with programming oversight for WFMS.