Bits & Kibbles: Walker Hayes partnered with dog food brand Canidae Heartland (available at Walmart) to launch a new anthem written about his dogs, “Love Is A Four Legged Word,” in celebration of National Dog Day. Listen here. Canidae is donating 1% of every purchase to the American Red Cross.

Cole Swindell has partnered with spring water brand Free Bird as both a brand ambassador and investor. The water is sourced from the Blue Ridge Mountains in Swindell's home state of Georgia, and is available in more than 2,500 retail locations.