Christmas Music Preferences Revealed In P1 Media Group Study
Sleigh Ride: Just 18% of respondents prefer radio stations to begin all-Christmas programming in early November, according to P1 Media Group's annual America's Top 100 Christmas Songs study, which surveyed 400 listeners ages 25–54 across the top 50 radio markets. That 18% figure is down from 23% in 2025 and 31% in 2024. Meanwhile, 56% of Christmas music fans now prefer stations wait until Thanksgiving or later, compared with 49% in 2025. While holiday music fans increasingly prefer a later start, many still want the music to extend beyond Dec. 25; 42% of respondents prefer all-Christmas programming to continue through New Year's Eve, although that percentage has declined from 48% in 2025 and 52% in 2024. Another 33% would prefer stations end Christmas programming on Dec. 26, while 20% favor Christmas Day. Find the full survey, that includes the all-genre top 100 Christmas songs, here.